SEO can be a fickle beast. When you first start out, it can be difficult to predict which keywords will work best and how to optimize your site for those keywords.
As you learn more about SEO, you start to notice trends: some phrases tend to perform better than others, some keywords are more stable than others, etc.
As you learn more about SEO and start to predict which keywords will work best, you start to optimize your site around those keywords.
This optimization process can take a lot of time and energy. What if there was an easier way to get traffic? That’s where cannibalization comes in.
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What is SEO cannibalization and how can it occur?
SEO cannibalization is the act of competing for key website elements against each other in an attempt to rank higher in search engines. This occurs when two or more SEO-focused companies use the same keyword, phrase or keyword property to bid for the same SERPs.
It is somewhat misleading, as it actually refers to the loss of ranking positions caused by poor activity in other SEO techniques.
SEO cannibalization occurs when bad SEO practices, such as keyword stuffing and cloaking, hurt the website’s overall SEO ranking.
When improper SEO activity leads to lower PageRank, it can cause a ripple effect that fundamentally affects the website’s overall presence on search results pages.
This can mean the loss of many visitors and potential customers. To avoid SEO cannibalization, it is important to make sure that all pieces of SEO activity are focused on ensuring high-quality content and user-friendly design.
By doing so, you can help ensure that your website does not lose valuable opportunities due to poor activity in the other SEO techniques.
How to avoid SEO cannibalization
If a search engine user happens to be looking for information on a specific topic, the potential for duplicate content to negatively affect that search result can be significant.
To avoid SEO cannibalization, businesses should choose their keywords carefully, avoid publishing duplicate content with slightly related terms, and strive to provide quality content that is unique and useful.
By keeping an eye out for duplicate content and actively working to avoid it, businesses can help ensure that their online presence is as robust as possible.
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Top three reasons for SEO cannibalization
SEO cannibalization occurs when content from one website is duplicated on the same or different websites.
This can be a serious problem for websites, as it can negatively affect their Google search engine ranking.
There are three main reasons for SEO cannibalization:
- Copying content from other websites is an easy way to attract more traffic. However, it can also lead to poor ranking, as Google penalizes websites that have duplicate content.
- Many website owners do not properly attribute their content. This can cause confusion in search engine rankings, as Google has to figure out which website is giving credit where credit is due.
- Some website owners copy content to bypass copyright laws. This practice is unethical, but can lead to SEO cannibalization.
Ultimately, SEO cannibalization can have a significant impact on a website’s ranking in the Google search engine.
If you suspect that your website has been compromised by SEO cannibalization, it is important that you take action immediately.
Review your website’s SEO practices and make the necessary changes. In the meantime, avoid copying content from other websites and attribute it correctly.
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Techniques to overcome SEO Cannibalization
SEO cannibalization is the process of taking content from one website and copying it to other websites in order to increase search engine rankings.
This can be problematic, as it can dilute the attention given to a single source of content.
There are several techniques that can be used to avoid SEO cannibalization, such as:
- 💦 provide unique content
- 💦 creating links to your website from high quality sources
- 💦 limit the amount of content that is copied from other websites.
By following these guidelines, companies can help limit the amount of SEO cannibalization that occurs in search engines, helping to keep their online presence consistent and highly ranked.
So what can we do about it? The answer is to be proactive. We have to be willing to devote time, knowledge and energy to making sure our site is optimized for all types of search engines.
If we don’t, it will be entirely up to luck as to how our site ranks in the future.
And, as the old saying goes, in life you don’t get anything for free. You have to work for it. While there are no guarantees, there are ways to keep your site from being cannibalized by SEO.
Tips for keeping your website updated and maintained as your business grows
As your business grows, so do the demands on your website. You may need to add new features, update content, and make changes to meet changing regulations. To keep up with all these demands, it’s important to have a plan in place. Here are some tips for keeping your website updated and maintained as your business grows:
Prioritize website maintenance: set aside time each month to review and update your website.
✅ Keep content current: update pages with outdated information, delete pages that are no longer relevant, and add new content when necessary.
✅ Update web pages with code updates: if necessary, update your website code to improve functionality or compatibility with new browsers.
✅ Update any necessary legal information: consult with an attorney if you need to update the terms and conditions, disclaimers, or any other legal information on your website.
By following these general tips, you can keep your website updated and in good shape as your business grows.
Social communicator and audio visual producer.
I am an entrepreneur willing to learn, I like to train myself in different topics that have to do with the online world, I am currently improving my knowledge in persuasive texts (copy), SEO writing and community manager.