9 min de lectura

Do you want to increase your sales through online advertising? Well, you’re on the right track. In fact, this is one of the most widely used practices today. It is estimated that 99.5% of businesses employ at least one digital marketing tool. So, do you need a lot of money and four university degrees to learn about this field? No. Here you will find the basics and the best places to learn even the most specialized, even from home.

What is digital marketing?

The name of the field is, in itself, quite explicit. Among all types of marketing, it is the closest to the traditional one. The difference is that the former arose in the physical space and the latter is aimed at the Internet surfing public. Therefore, digital marketing, like its ancestor, seeks to attract the attention of as many people as possible. To achieve this, it uses the multiple potentialities that the web offers us today.

For some experts, the digital version responds to a next stage of advertising. It is an evolution. It is based on the new habits of consumers to understand their desires and expectations. Of course, taking into account the constant processes of change that are occurring today.

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Essential concepts to start learning online marketing

There are terms that are repeated over and over again in any document or conversation about marketing. Therefore, you should know them before entering this exciting world. Which are the most important ones? Find them below:

✔ 1. SEO, strategies for organic positioning

Nowadays, what do people do to solve almost any doubt? Let’s say they are talking about a movie and can’t remember the name of the lead actor. Yes, they google it. Every day, more than 4 billion searches are performed on Google. If we add other search engines like Yahoo! the figure rises to more than 6.5 billion.

And what does this have to do with SEO? Well, Search Engine Optimization is a strategy in charge of positioning a website in those search engines. When you make an online query, those first results are paying a lot or are doing good SEO.

There are dissimilar elements capable of improving or worsening this strategy. Among them, the use of keywords, the quality of the content and external links that lead to the page. Others have to do with user behavior, such as the time spent on the site.

✔ 2. Social networks, reach the spaces where your audience interacts.

It is very difficult for you not to know what a social network is. But, do you know its usefulness in marketing strategies? Although many entrepreneurs believe that anyone can run their business networks, it’s not that easy. For it to be effective, a number of technical skills are required.

The company’s profile must be adapted to its audience. Also define the type of language and frequency of content, for example. In addition, there are many social networks. For a good social media marketing, it is necessary to know which ones are more convenient. This, by the characteristics of the company and each network.

✔ 3. Email marketing, personalize your advertisement

Some time ago it was thought that this practice would die. Especially when the aforementioned social networks began to rise. However, it is still alive today and continues to be effective.

What is email marketing? As the name suggests, it is the advertising that is done through email. Everyone keeps checking their inboxes and seeing those ads that come in regularly.

It is a practice that should be measured, because no one likes to have their mailbox full of ads. So, although it is an important part of digital marketing, if misused, it can lose all effectiveness and even be annoying.

✔ 4. User experience, the secret to an efficient strategy

This term refers to how well the user spends time on a website. Did he easily find what he was interested in? If he wanted to go back to the home page at some point, did he find it without any problems? Did he find any tab he was interested in without getting lost in a myriad of buttons?

If the answers to these and similar questions are yes, the experience must have been a good one. The person left the website happy and will most likely come back. Therefore, this section is very important for digital marketing. A professional in the field must take into account navigability, design, information architecture and others.

learn digital marketing

Where to find useful information on digital marketing?

The terms mentioned above are just a few. In online marketing there are many more. The field is vast and whoever wants to apply it must learn about the various strategies and modalities. Because of this demand, there is also a huge offer of educational materials on the subject.

That’s good, isn’t it? Well, maybe not so good. Sometimes the excess of information dazes and confuses so much that it is almost as bad as the lack of it. How to know, being a beginner, if a content is good or not? To learn from texts on the Internet? To pass a course? If you don’t want to torment yourself any longer, pay attention to the following list. Here are some of the best options to learn about digital marketing for free:

✔ 1. Hubspot, advertising experts.

This is one of the most successful digital marketing companies worldwide. It also publishes content on the subject on its specialized blog. Needless to say, the writers of this site are more than knowledgeable and prepared professionals. Their texts are a very good and updated source for learning.

You can also access Hubspot Academy. There you can go through an online marketing course of various types. The good thing about this, besides the knowledge you will gain, is that it is free. The bad thing: in the blog you can access the English or Spanish version, but not in the courses. They are all in English.

✔ 2. Moz, pro level SEO

This company created one of the most widely used SEO tools in the world. And yes, it also has its own blog. It provides statistics and information on the latest in digital marketing.

✔ 3. Kissmetrics, marketing in style

This is the blog of Neil Patel, one of the leading exponents of digital marketing today. It focuses on the numerical side of online advertising. It is a perfect option for those interested in Big Data.

✔ 4. RD Station, tools to boost your advertising.

It is another of the most successful companies in digital marketing that does not mind sharing knowledge. It is the provider of one of the most widely used software in the industry. It also provides quality information on its public blog, available in Portuguese and Spanish. Its publications specialize in educating users about today’s most effective marketing strategies.

Learn digital marketing requires a lot of interest and effort on your part. Information, tools and training are in abundance. Whether in a formal course, a certification or on your own, you must keep an open mind. Although many strategies are already proven, changes are often dizzying. The best thing to do is to be able to put your knowledge into practice, to experience the results yourself.

FAQs about: How can I learn digital marketing?

Why learn digital marketing?
Digital marketing is a fast-growing field, and learning it has many advantages.
First, digital marketing offers a great deal of flexibility. Employers often find ways to accommodate employees who want to learn digital marketing, provided they have the right skills.
In addition, digital marketing can be a very lucrative field, and there are many opportunities available for those passionate about the craft.
Finally, digital marketing offers a unique window into the world of marketing, giving you a whole new set of tools and techniques to use in your job search. Whether you want to advance in the job market or perfect your personal brand, learning digital marketing is a great investment.
I want to learn digital marketing for free?
There are many free resources on the Internet that can help you learn about marketing. One of the most useful are online marketing courses, which you can find on sites like Coursera and edX. These courses often cover topics such as social media marketing, search engine optimization and email marketing. In addition, there are many blogs and other resources that offer digital marketing tips and advice. With a little effort, you can learn a lot about marketing without spending any money.
What should I learn about digital advertising??
Digital advertising is an increasingly important part of the advertising landscape, and its importance is only expected to grow in the coming years. As more and more people access media through digital platforms, it is important for advertisers to have a solid understanding of digital advertising.
There are several types of digital advertising, and each has its own strengths and weaknesses. For example, banner ads can be a relatively inexpensive and simple way to reach large numbers of people, but they can also be less precise than video ads or social ads, which typically require more investment but yield greater results. By understanding the different types of digital advertising, advertisers can maximize their chances of success and get the most out of their investment.
Which digital marketing courses do I recommend?
There is a lot to learn about digital marketing, and the field is constantly evolving. If you want to get ahead in this space, you need to keep up with the latest trends and best practices. Fortunately, there are a number of excellent courses available that can help you learn everything you need to know. One of the best resources is Adwords University, which offers both classroom and video courses that you can complete at your own pace.
Other excellent options are the SEO Warriors community is a gathering of people who have come together to share their knowledge and experience with SEO. This community is made up of both experts and novices, and its purpose is to help everyone improve their understanding of SEO and learn how to use it to achieve their online marketing goals. The SEO warrior community is active on social media platforms, such as Reddit and Twitter, as well as online forums and blogs. There are also several SEO-focused conferences and workshops where community members can meet in person and share their knowledge and expertise. In short, the SEO Warriors community is an invaluable resource for anyone who wants to learn more about SEO and how to use it to improve their online presence.
Essential techniques for us to learn marketing
Anyone who wants to learn how to market their products or services first needs to know the different techniques involved. There are some essential techniques that everyone should know, such as writing effective copy and creating eye-catching images.
Another essential skill is establishing and maintaining a good relationship with potential customers. This can be done through good customer service and building a relationship of trust.
Finally, it is important to know how to adapt to different market conditions. This means being aware of industry trends and changing your marketing strategy accordingly.
If you put these essential techniques into practice, you will be well on your way to becoming a marketing expert.

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