SEO cloaking is when a website makes its position in the SERPs look more desirable than it really is in order to attract more traffic. In this blog post, we go over the pros and cons of cloaking SEO, as well as some tips to be safe when using this technique.Let’s get started!
What is cloaking SEO and how can it help your business?
SEO cloaking is the practice of hiding the true content or source of your website from Google’s indexing tools. By hiding your website, you can make it look like it has more authority and trust than it really does. This can be useful for any business that feels it needs to improve its SEO ranking or wants to present a more positive image to its customers or potential customers.
It can be done in a number of ways, the most common of which is to use cloaking anchors.
Cloaking anchors are small snippets of code that sit on your page and redirect all Googlebot based traffic to a different URL. This prevents Googlebot from seeing the real, non-cloaked source and creates a negative review indexing penalty.
There are other more complicated techniques that can also be used, such as cloaking your website URL and cloaking other parts of your website code. SEO cloaking can be a useful tool to improve your ranking and build trust with your audience, but it is essential that you use it responsibly and with caution.
Learn more about these concepts in this article: What is SEO cloaking? and What is the Googlebot?
The benefits of cloaking SEO
Although cloaking SEO hasn’t become widespread until recently, it has been shown to have a number of benefits.
🤫 For one, it can help improve your page rank by making it less link-worthy for search engines. This can be especially important for smaller businesses that can’t afford a large search engine PR budget.
🤫 Covert SEO can also help improve bounce rate and user experience, which can ultimately lead to more conversions for your business.
All in all, covert SEO is a growing trend that can provide a wide variety of benefits to businesses of all sizes.
Read more: What is bounce rate?
How is cloaking SEO performed?
SEO cloaking is especially useful for sites that have been penalized by search engines for engaging in black hat SEO practices, such as ghosting or link fraud. By cloaking, those sites can appear to be doing things right, when in fact they are still doing black hat SEO.
Cloaking SEO can be done in a number of ways, such as creating web pages with unique content that is not available on the backend of the website, hosting web pages on separate servers that are not hosted on the company’s servers, or using keyword-rich anchor text in internal links that is different from the keyword-rich anchor text used on the linked page itself.
In general, SEO cloaking is a type of deception that can be used to hide a site’s black hat SEO practices from Google’s eyes.
We recommend you to read the Importance of a good link in terms of SEO
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I am an entrepreneur willing to learn, I like to train myself in different topics that have to do with the online world, I am currently improving my knowledge in persuasive texts (copy), SEO writing and community manager.